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December 21, 2011

Interesting news from Fife where Scotland’s first branch of the Yam Yam To Go franchise has just opened in the Mercat Centre.

It is a pan-Asian fast food franchise which aims to serve its customers within 60 seconds of an order being placed.

The business was started in the Netherlands just under ten years ago by Mr Cheung, a man with a rich family background in Asian food. In 1928, his grandfather opened the very first Chinese restaurant in Rotterdam.

Having started out in the Netherlands, the idea has expanded to Denmark and to the Greater London area which, so far, has three outlets. According to Business 7, Tahar Ali, the Scottish franchisee, has plans for a further five sites north of the border.

One of the most interesting aspects of the new opening is that customers can pay for their food at Yam Yam To Go using their mobile phones.

Obviously, this isn’t new technology but Yam Yam To Go must be among the first fast food outlets in Scotland to employ it?