STV’s Edinburgh app has a story about a new cheesecake shop which is setting up shop in Edinburgh.
The new venture is the second branch of Artisan Cheesecakes, a business which is already operating in Bathgate.
The cheesecakes look fantastic and we wish the new business every success.
At the same time, we smiled to ourselves yesterday when a wag on Twitter posted a link to the STV story and asked whether ‘Artisan Cheesecake cafe to open in Bruntsfield’ would win a prize for being the most Edinburgh headline of all time.
It’s certainly a contender. Really needs to have the word ‘organic’ shoe-horned in there somewhere though…