Photo of
March 30, 2017

The House of Peroni opens its doors in Edinburgh this evening.

Art and alcohol have long been intertwined but this pop-up bar/gallery takes the idea into the 21st century.

Open from 5pm on Castle Street, The House of Peroni is a mash-up of virtual art and a Peroni cocktail bar.

Running until Saturday night, the House features artwork from three artists who have used Tilt Brush by Google to create 3D artworks.

Guests visiting The House of Peroni will be able to step inside and explore these virtual artworks.

Under the guidance of an expert, visitors will be able to experiment with the technology and try their hand at creating their own art.

House of Peroni artists

Brit artist Carne Griffiths, along with 2016 Lumen Prize winner Fabio Giampietro and Italian graffiti artist, Peeta, have each created virtual reality pieces around the theme of craftsmanship.

Italian artist Fabio Giampietro has drawn on his early childhood memories with his carpenter uncle and blended this with his love of the ‘Futurismo’ art movement.

Fabio comments: ‘My signature style is to create a fairly abstract cityscape and play with a sense of perspective. For this project, entitled Neon Vertigo, I’ve invoked the craftsmanship that was apparent in my uncle’s joinery work and related it to architecture and the concept of the metropolis.’

Brit artist Carne Griffiths found his inspiration from his twelve years as an embroidery designer.

Similarly, Italian artist Peeta, has looked to his own heritage and used Venetian Murano glassware as his muse.

Peroni cocktails

The pop up will also play host to a bar and aperitivo area, where guests can enjoy a Peroni Nastro Azzurro, an infusion and a selection of antipasti.

Award-winning Master of Mixology, Simone Caporale brings his inimitable style of cocktail mastery to the infusion menu.

The centrepiece of the pop up, will be an eye-catching bar structure created by renowned set designer Petra Storrs.

She has been inspired by the rich colour palette and playfulness of the light effects in the Tilt Brush technology.

She has blended it with the Peroni Nastro Azzurro blue ribbon to create an incredible focal point.

The House of Peroni is open Thursday 30th March – Saturday 1st April.

Thu-Fri: 5pm-10.30pm;

Sat noon-10.30pm.

Step into the future at the House of Peroni.
Step into the future at the House of Peroni.