][1]Following on from our earlier cheesy post, I was tickled by this story in The Telegraph about the French cheese industry and its attempts to revive their flagging fromage sales. In Britain, if we want to boost the sales of a food stuff then we have national food days; we run competitions to find the country’s best chippies and we get Keith Chegwin to pose as a celebrity chip connoisseur.
In France, they do things differently. If your Livarot sales are looking liverish or your Bleu d’Auvergne market share chart has peaked then the obvious answer is to have your cheese snapped next to a scantily-clad woman and turned into a calendar.