Never afraid to court good or bad publicity, BrewDog, the Fraserburgh-based craft beermakers, have just released a new bottling called The End of History.
At 55% ABV, it is easily the strongest beer in the world and, at £500 a bottle, it is probably the most expensive.
They have only produced twelve bottles and each one comes covered in a stuffed animal.
Tasty or tasteless? You decide.
