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August 17, 2010
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Thirsty and hungry? Try the MeatWater Kebobalypse.

I’m not sure if this is a very elaborate and very funny hoax or a genuine product but I stumbled across this website which seems to be selling meat-flavoured waters.

Beef Jerky, Italian Sausage and something called Dirty Hot Dog are among the unsettling flavours in the regular range while a seperate ladies line includes Stuffed Quail and, that well-known female-friendly dish, Bangers ‘n’ Mash.

Their FAQs section is a fantastic read if you savour the flavour of marketing BS.

There are a number of laugh out loud moments but my favourite comes about half way through the FAQs. After several hundred words describing how high end and exclusive the product is, there is the question ‘Will it be in the health shops or normal beverage outlets?’

The answer: ‘Gas stations are our main outlet, besides galleries and regular beverage markets. Health shops not so much.’

I also enjoyed the response to the question ‘Can man live off MeatWater alone’.

After a lot of nonsense about lifestyle choices, this final paragraph cracked me up: ‘Many people choose to mix MeatWater with vodka, again a lifestyle choice. This allows people to combine dinner and drinks, providing an even higher level of efficiency for today’s busy athlecutive.’

Athlecutive? Eat your heart out, Chris Morris.