Following on from yesterday’s blog about the lack of royal wedding themed PR bumf, we were delighted to find the following Drambuie pitch in the inbox.
Full marks for acknowledging the ‘commercial bandwaggonism’ and we also liked the fawning link between the drink and the ‘beautiful and elegant’ couple.
‘In an audacious display of commercial bandwaggonism, Jamie Stephenson, Brand Ambassador for Drambuie Liqueur has created the ‘Engaging Dram’ to celebrate the announcement of Prince William’s engagement to Miss Katherine Middleton.
Drambuie is renowned, not only for creating iconic cocktails, such as the world famous Rusty Nail, but for its Royal connections. The elixir at the heart of Drambuie was created more than 260 years ago exclusively for Prince Charles Edward Stuart of Scotland . It is a unique combination of aged Scotch whiskies, heather honey and a blend of herbs and spices – a recipe kept secret since 1745.
Jamie said of the cocktail: “The engagement is such big news I was keen to do something to celebrate, and what better way than with a special dram of Drambuie, an iconic drink with historic Royal links.
“The Engaging Dram’s ingredients represent the Royal heritage, perfectly paired with modern, stylish flavours and presented in an elegant and beautiful way – just like the couple themselves.
“You never know they may even serve it at the wedding – I’ll leave a message on the Queen’s Facebook wall and see what she thinks of it.”
To celebrate the Royal engagement the Drambuie way simply follow this recipe:
Engaging Dram
20ml Drambuie Royal Legacy 1745
5ml Lemon Juice
Dash Orange Bitters
100ml Rosé Champagne
Stir gently in a mixing glass and pour into a chilled flute. Garnish with a twist of orange