Photo of
June 11, 2013

anCnoc

The 5pm blog’s artistic ambitions were tweaked at the news that anCnoc Highland Single Malt Scotch Whisky wants whisky fans to snap and tweet a picture showing how they most enjoy a dram.

Trip to New York

In return their idea could feature on one of 10 personally illustrated bottles of anCnoc with one lucky winner clinching a trip to New York.

This blogger has often waxed lyrical, or at least at length, after a dram or two but whisky has yet to unleash my inner visual artist – if such a thing exists.

Sip, snap & tweet

However feeble my artistic skills may be, this anCnoc comp makes it simple. Snap a picture that sums up how you most enjoy a dram and tweet it to @anCnoc_whisky using #youranCnoc between midnight on Monday (00.00hrs) June 17th and 9am on Tuesday June 18th.

The ten winning images will be chosen over the course of the next day and used to inspire bespoke illustrations by Scottish-born, New York- based illustrator – and anCnoc partner – Peter Arkle at his studio in Manhattan.

His finished drawings will be speedily dispatched across the Atlantic to the anCnoc team in Scotland where the ten unique packs will be created for winners. From here, you can click through to a video in which Peter explains the competition a little more.

Personally illustrated bottle

On Monday June 24th, the anCnoc team will also reveal their favourite overall #youranCnoc Tweet which will win its creator a four-night stay in New York with a friend. The visit will take in the sights and see the winner be presented with their bottle by Peter.

anCnoc Brand Manager Gillian Gibson said:

‘anCnoc’s series of illustrated Peter Arkle exclusives has been extremely popular, so we are very excited to be taking the idea to a whole new level with this campaign, giving our drinkers the chance to have their very own anCnoc moment brought to life and illustrated by Peter on our packs.

#youranCnocmoment

‘For me, I would say my #youranCnoc moment is sitting in the garden with my nearest and dearest enjoying a sunny barbecue with my dram.

‘For others it might be looking out over the countryside, or sitting down at the beach or even curled up by the fire with the dog. There are no right answers. We’re just looking for pictures that inspire us and really sum up the different experiences people have and their love of good whisky. It’s now over to our drinkers and we are really looking forward to seeing the results of our first twitter challenge on June 17th.’