There is much excitement among the pizza-lovers of Glasgow’s West End as La Favorita gets ready to rock on Gibson Street.
The pizzeria will open to the public tomorrow after a much heralded build-up. Starting in 2011, La Favorita grew out from the Edinburgh-based Vittoria group of Italian restaurants. The company rapidly expanded to four outlets in the capital where their brightly-branded, Fiat 500 delivery cars are a common sight. Although it is in the early stages of roll-out, La Favorita plans to eventually have 50 outlets across the UK.
The Gibson Street branch is the first in Glasgow and a second is planned for this year. The expansion has been financed by an oversubscribed crowd funding campaign.
Log-fired pizza ovens
They take their pizza seriously at La Favorita. They use flour which is milled to their own specification and top notch ingredients such as corn-fed, free range Scottish chicken and San Marzano DOP tomatoes. The pizza are cooked in custom-built, log-fired ovens which heat to 300 degrees C – hot enough to make the thin pizza base all crisp and bubbly with a smoky flavour.
The attention to detail all pays off. This 5pm Dining blogger has scoffed several La Favorita pizza (try the montanara) and they are very good.
Whisper it but a few people are calling peak burger in Glasgow. Could the opening of La Favorita start an alternative boom in pizza?