The interiors at Radisson RED Glasgow never fail to pop. Pic: Facebook.
The UK's first Radisson RED hotel has opened in Glasgow.
The new Tunnel Street hotel joins existing Radisson RED hotels in Brazil, Brussels, Minneapolis and Cape Town.
Handy for the Hydro and SEC, it is aimed pretty squarely at a hip and youthful market.
I'm not saying that gran wouldn't enjoy staying at the Radisson RED Glasgow but its target market is certainly more Vice.com than Saga.
Covered in street art and Pop art, the rooms are designed to be Instagrammable and many of the hotel's services are controlled via the RED app.
Radisson RED: nightlife lovers
With what's on listings for Nice 'n' Sleazy's, the Sub Club and SWG3, it is safe to say that most guests will be enjoying Glasgow's late night life more than, say, Scottish Opera's latest production.
The OUI Bar and KTCHN take the same jaunty path.
The menu is divided into sections such as 'hand helds - naughty & nice'; 'sweet stuff' and 'mains - the real deal'.
This means burgers, salads, soups, sandwiches, tarts, steaks or indeed a half roast chicken and chips.
You could opt for a super clean-eating salad or share a boozy Bro-Hee-To: a chocolate Mojito, chocolate brownie and soft-serve with two spoons and two straws.
Of course, there is a vegan burger and plenty of non-meat choices like the smoky aubergine salad.
Radisson RED: Red Sky Bar
You don't need to be a genius to predict that the Red Sky Bar at Radisson RED Glasgow will be a popular hangout. With views across Glasgow, it is going to be a hot spot for sun downers and drinks before gigs at the Hydro.
There is a ten strong cocktail list and a select wine list that runs from a £20 Chardonnay to a bottle of Bolly at £80.
As well as a selection of draught beers, there are nineteen bottled beers and ciders including a good selection of Scottish beers such as Joker IPA and Bearface lager.
The 5pm Dining blog wishes Radisson RED Glasgow every success.