The C&C Group have invested a reported £1 million to create the UK's biggest beer attraction at Duke Street in Glasgow's East End.
The three storey attraction will tell the story of Scotland's oldest brewery from the 16th century to the present day.
The new development builds on the existing tour and tasting experience at Wellpark.
Alan McGarrie, group brand director for Tennent’s Lager, said: 'The Tennent’s Story is at the heart of Glasgow’s history, and with this significant company investment at our home at Wellpark, we are bringing the story to life – bigger and better than we ever have before, as we showcase the brewery, the beer and the brand.
'With an ever-growing interest in the provenance story of beer, and a subsequent rise in beer tourism, we want to give locals and visitors to the city a behind the scenes look at not just a working brewery, but the history of Scotland’s number one beer and the cultural icon that is Tennent’s Lager.'
As well as showcasing the beer brand, the centre aims to boost tourism to the East End.
The new visitor centre will open on the 22nd of November.
Big Deals on brewery tours
If you can't wait that long, you may be interested in our current Big Deals on Tennent's tours.
This Big Deal is for Friday night tours of the Wellpark Brewery.
The three hour experience includes a one-hour access-all-areas tour followed by a two-hour tutored masterclass.
Led by a Wellpark Academy Bar Trainer, the masterclass will look at the history of brewing as well as teaching visitors about different beer styles, their flavours and food pairings.
And if you like a fright with your pint, you should investigate this Big Deal on a Halloween Fright Night Tour.
Over the course of the tour, a ghostly Monk of St Mungo will share a few of the grisly legends and myths surrounding the building.
Happily, any shattered nerves will be quickly restored with a refreshing pint, a Tennent’s product tasting, nibbles and some traditional Halloween games.
There will be prizes for best dressed so make sure to use your wildest imagination. Don’t be a basic witch.
