They have produced a
map showing fifteen Scottish bars which all have an eye-catching location or
feature amazing views.
They range from The Cullen Bay in the north to the Argyll Hotel in Campbeltown and from the Jura Hotel on the West Coast to the beer garden of St Andrews Holiday Park in the East.
The Royal Mile Tavern is listed in Edinburgh while Wellpark Brewery is judged to have the best view in Glasgow.
After all, what could gladden the heart of a beer-lover more than the sight of Wellpark, the home of Tennent's?
Rather cheekily, they tweeted a picture of the view from the Clansman Hotel on Loch Ness along with the caption:
'Kick back with a pint of T as you take in stunning panoramic views of the loch. And don't worry, there are no monsters here. Not even a pint of Brewdog.'
Kick back with a pint of T as you take in stunning panoramic views of the loch. And don't worry, there are no monsters here. Not even a pint of Brewdog.
The idea behinds the ViewPints map is to encourage Tennent's fans to get a picture of themselves enjoying a pint or can of Tennent's bought at the bar in all of the locations.
Challengers then need to tag @TennentsLager on Instagram.
Beer for a year
The first five people to get all fifteen locations will win a 24-pack of Tennent's Lager every month for the next year.
Edinburgh Live have calculated that the dedicated Tennent's fan will need to clock up over 800 miles of travel on both land and sea.
Of course, Tennent's advise anyone trying the challenge to drink responsibly and not drink and drive.
At this time of year, it will certainly make a change from all those social media feeds filled with smug holiday makers toasting each other with exotic drinks in the sun.
Tennent's latest advertising strapline is 'Turning rain into beer since 1885' which may be more appropriate for anyone attempting the challenge.