I’m not sure that it deserves it but whisky has long been seen as a slightly stuffy drink. A bit middle aged. A bit middle class. Possibly best enjoyed while wearing tweed and trying to pinpoint when, exactly, society started going to the dogs.
See whisky in different light
Taking place next weekend, The Edinburgh Whisky Stramash aims to present Scotland’s national spirit in rather a different light. Having first taken place last year, and attracted over 2000 people, the organisers are back at the Surgeon’s Hall on Sat 25/Sun 26th May for the second Stramash.
Headliners who have already committed to appear include Glenfiddich, AnCnoc, The Macallan, Highland Park, Laphroaig and Deanston. More brands are currently in talks with the organisers to devise new exhibits to excite and immerse visitors which are due to be announced soon.
Not your average
Not your average whisky festival, the Whisky Stramash audiences an array of unique experiential events that allow whisky to be encountered in a novel and entertaining manner.
What does that mean? Well, Glenfiddich will return with Warehouse 47, an interactive virtual warehouse that lets ticket holders explore the inner workings of a distillery.
AnCnoc, through its work with New York based freelance illustrator, Peter Arkle, will be letting ticket holders express their love of whisky on canvas.
Molecular mixology
Deanston will take guests back in time with a vintage photo wall, dressing them as distillery workers from days of old, before they are hauled kicking and screaming back into the 21st century with demonstrations of the latest techniques in molecular mixology.
It all sounds fun and a world away from the traditional speeches about the barley, the casks and the time honoured methods of…. zzz zzz zzzz
There’s a FAQ here.
Tickets are priced at £26 for a four hour session (Saturday 25th 12pm-4pm/5pm-9pm; Sunday 26th 1pm-5pm) and this year a specially branded glass will also be included in the price of the ticket.